And our public pressure worked! In early June 2022, General Mills announced that it had divested its Israeli business altogether, selling its stake in its Israeli subsidiary and ending the production of its Pillsbury products in an illegal settlement.

We applaud General Mills for this decision. And we have ended our boycott of Pillsbury products.

This victory shows that public pressure works, even on the largest of corporations. Over the past two years, many organizations, people of faith, and other community members across the U.S. joined our efforts—sending letters to General Mills, holding public demonstrations, and spreading the word to friends and family.

This victory would not be possible without people like you standing up for the human rights and dignity of all people. Thank you!